Privacy Policy
Effective Date: July 14, 2025
This Privacy Policy describes how BackBody Pilates ("we," "us," or "our") collects, uses, and discloses your information when you visit and use our website, www.backbodypilates.com (the "Site").
1. Information We Collect
We may collect the following types of information from you:
- Personal Information: This includes information that can be used to identify you, such as your name, email address, phone number, and physical address. We collect this information when you voluntarily provide it to us, for example, when you sign up for a class, subscribe to our newsletter, or contact us through the Site.
- Payment Information: If you purchase a class or package, our third-party payment processor will collect and process your payment information, such as your credit card number. We do not store your full payment information on our servers.
- Usage Data: We automatically collect information about how you access and use the Site. This may include your IP address, browser type, operating system, the pages you visit, the time and date of your visit, and other statistics. We use this data to analyze and improve the functionality of our Site.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track the activity on our Site and store certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- To provide and maintain the Site and our services.
- To process your class registrations and payments.
- To communicate with you, including responding to your inquiries and sending you updates about our classes and promotions.
- To send you our newsletter and other marketing communications (you can opt out at any time).
- To improve our Site and our services.
- To monitor the usage of the Site.
- To detect, prevent, and address technical issues.
3. Sharing Your Information
We do not sell, trade, or otherwise transfer your personal information to outside parties without your consent, except in the following circumstances:
- Third-Party Service Providers: We may share your information with trusted third-party service providers who assist us in operating our business and the Site (e.g., payment processors, email marketing services, website hosting). These third parties are obligated to keep your information confidential and are not permitted to use it for any purpose other than providing services on our behalf.
- Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal information may be transferred as part of the business assets. We will provide notice before your personal information is transferred and becomes subject to a different Privacy Policy.
4. Data Security
We take reasonable measures to protect your information from unauthorized access, use, or disclosure. However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
5. Your Choices and Rights
You have the right to:
- Access and Update Your Information: You may contact us to request access to or correction of your personal information.
- Opt-Out of Marketing Communications: You can unsubscribe from our marketing emails by following the "unsubscribe" link at the bottom of the email or by contacting us directly.
- Request Deletion: You may contact us to request the deletion of your personal information.
6. Children's Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us, and we will take steps to remove that information from our servers.
7. Third-Party Links
Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We strongly advise you to review the Privacy Policy of every site you visit.
8. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
9. Contact Us
If you have any questions about this Privacy Policy, please contact us